Our Goal: To Deliver Stable and Professional Service Oriented Capacity
In order to achieve this goal, Expediter Services has developed a multi-tiered email awareness campaign in response to drivers and owners questioning “How Do I Do Better?”.
The campaign will cover a broad range of topics all the way from corporate branding standards to personal grooming habits, driving home the message that adhering to high standards on all levels leads to greater profitability, job security and personal satisfaction.
The “How Do I Do Better?” campaign broaches the subject matter from a first person perspective, answering questions that are being driven by the fleet. We believe this approach will get the message across in a direct, yet non-offensive manner.
Below is a schedule of topics to address these important branding issues to be sent out over the course of several weeks